Blog and News

Matt

Introducing The Innovation Business

At Webscope we pride ourselves on our strategy work. It is what we’re good at and a service we provide to all our clients. Part of our messaging is that a business should always be looking to improve and innovate - whether they are a market leader or a newly established company. And that includes us, as innovation is not just confined to our clients but also a strategy we conduct on ourselves.

It’s a growing theme in NZ that software companies provide clients with digital development as well as digital strategy services. Although this is a useful combination, it...Read more

innovation Strategy
Phil

What Michael Phelps can teach us about business improvement

During the 2016 Olympic men’s 200m butterfly final, a great rivalry was talked up between Michael Phelps and Chad Le Clos. Le Clos had shocked the swimming community four years ago by beating Phelps in the same race at the London Olympics and now at Rio the world waited in anticipation to see if he could do it again. How much of this rivalry was just media hype is unclear, however what was clear was that during the Rio rematch both athletes had two different goals, Le Clos wanted to beat Phelps whereas Phelps wanted to win. This difference in mindset was a major factor in why Phelps...Read more

Business Strategy
Phil

5 'Quick win' digital tools to improve your sales pipeline

Keeping your sales pipeline full and your sales team engaged can be challenge for many businesses. Luckily there are some excellent free digital tools out there that can achieve some 'quick wins' for your business, with very little upfront investment in time and training. Here's 5 you can be up and running with in a matter of minutes, all free, in the cloud, and easy to use.

Calendly for booking sales conversations

Start talking to your potential customers as quickly and conveniently as possible. Calendly adds a simple booking...Read more

Business Strategy
Phil

People… exploring the heart of digital transformation

As a kid, my favourite possession was an old VHS copy of Star Wars that I’d play back-to-back every Saturday for as long as I could get away with. Truth be told, it was the only video I owned at the time. But when DVD arrived with its higher quality, better usability, and easier distribution, video rental stores multiplied, and my once restricted choice of Star Wars turned into a world of choices (unless they were already rented out).

But where are all those video rental stores now?

Undergoing extinction. They failed to think digital. They were physical businesses thinking...Read more

Business Strategy
Phil

How to Spend Less on a Web Project

Ideas are cheap.

As a business owner, your ideas cost you nothing but the time you spend thinking about them on your commute to work. While they are still in your head, these business ideas seem easy to create and all appear equally valuable because they have all cost you the same - nothing.

But the reality is, every idea requires investment to implement.

Once investment comes into play, it suddenly becomes difficult to know firstly, which idea to invest in, and secondly how much to invest. While our blog post on...Read more

Business Strategy
Phil

The Real Cost of a Web Project

The most common question we get asked in our industry is “ how much will my project cost? ”.

It’s a natural question. Every day people use a dollar figure to qualify their buying decision. Our brains have been wired to associate cost with value.

But a piece of software is not a commodity. It’s a long term, vital asset or tool that will evolve alongside your business. It will increase revenue, reduce expenditure, and create greater efficiency in your organisation. It’s an asset of value that provides a return on investment .

Instead of asking “ how much will this...Read more

Business Strategy
Sam

Avoiding fainting goats

Undertaking a sizable web project is a big commitment in terms of time, money, and emotional investment. Here are four key questions to ask a web development company before you hire them.Read more

Business Strategy

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