Company culture is a funny thing and hard to define in simple terms. It pervades all aspects of the company, from how you engage with clients to how you comminicate day to day with each other - there's no getting away from it. Bad company culture can be toxic and on the other side of the coin, a good company culture will attract the best people.
FontAwesome has become our goto font icon for most projects these days. Its extremely easy to use and has a great range of fonts which are constantly being added to. And it’s free!